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From a recent story in Forbes:
Why Storytelling Should Be a Priority for Marketers
1. Storytelling enables marketers to develop a deeper connection with the audience. Storytelling is a fundamental human experience that unites people and drives stronger, deeper connections.
2. Storytelling is a powerful method for learning. As marketers, we should always be seeking to learn more about the world we live in, the brands that we represent, and the consumers that we serve.
3. In addition to being an important strategic tool, storytelling can be an important tactical tool that lets marketers engage consumers in a fragmented media world.
There are 7 modules and an introduction in the course. Here is what is covered in each module:
Introduction: Why Your Marketing Needs Stories
Module 1: The Best Stories to Tell Your Market
Module 2: 7 Timeless Storytelling Formats You Can Use
Module 3: Which Story is Most Effective for Your Market?
Module 4: How to Create a Story that Engages Your Customers
Module 5: Which Media Should You Use to Create Your Story?
Module 6: Where to Distribute Your Stories
Module 7: Conclusion- Create Your Action Plan
To teach the program above, here's exactly what you'll get in the How to Use the Power of Storytelling in Marketing package:
Course Book-(48 pages) All the content and activity instructions you need to create a comprehensive unit and help your students learn about the power of storytelling.
Action Guide-(25 pages) A complete set of worksheets which helps your students take action on what they learn in the Course Book, so you’ll have happy, successful customers.
Summary Checklist-(5 pages) which includes key points from the course. You and your students can use it as a quick reference to save time, versus having to refer to the coursebook every time.
Storytelling Examples-Links to great examples of powerful stories businesses used to connect with their market.
2 Infographics (.jpg & .ppt) – 10 Best Practices and 10 Mistakes to Avoid in Storytelling – so your students have a handy reminder every day of what they learned.
Slide Deck (128 Slides) – Ready to use to help your students understand the content.
Speaker Notes (in Slide Notes below slides) – Use the script under the slides (in the ppt) to guide your presentation. Ready to customize for your own words and examples.